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The concept for Sellar was born in late 2019 after a friend of ours who owned a brewery described his sales process as 'entirely archaic'.
The $1.7 trillion beverage industry hasn't changed for 20 years. Trade (B2B) sales have yet to be digitised, still predominantly happening over the phone, email, door-to-door and sometimes even fax.
Together with our growing community, we are redefining how brands and their trade buyers connect and do business.
As a small team, we've quickly grown to hundreds of brands, thousands of trade buyers, and powering millions in sales.
To take on one of the world's largest, yet least digital markets, we need an awesome team to join us on this journey. Are you ready to make a dent in the world?