One of the biggest factors for success when selling to customers outside of your direct delivery areas is your delivery charges. If your delivery charges are considered too expensive or too complicated, it can be a real sticking point for customers, pushing them away from your brand. However, with the right approach, you can position delivery charges in a way which are better than, or in line with expectations and easily understandable. In this post, we’ll discuss some tips on how to do just that.
Below are two main strategies for how you can charge for delivery:
This creates the perception of the desired ‘free shipping’ despite the customer actually still paying for some delivery charges. Essentially, the customer will see a shipped price for the product.
You can do this by creating a separate, nationwide price tier, and then add your desird delivery charges into the price of the each product item. For example if you decide you want to charge £6 fora 30L Kegstar and the keg is on sale for £100, you would input the price as £106. Next, use your default nationwide price tier to make this price tier automatically shown to customers outside of your direct delivery area.
By keeping the item prices and delivery charges separate, this strategy is more flexible and lends itself better to using other methods like the free delivery threshold to encourage larger order sizes.
With the Courier Delivery Tier, your delivery charges must be defined on a per item basis and/or a flat amount across their order.
Example of per item delivery charges:
30L Steel Kegs = £10 each
24 x 440ml Cans = £3 each
Example of a flat delivery charge:
£10 delivery charge for the entire order