We’re building a new kind of distributor for the drinks trade. Sellar combines a direct trade ordering platform with a specialist drinks distribution network to help independent makers reach more customers and stockists access a wider range of products.
More margin for the people making and serving the drinks. More choice behind the bar.
We started in 2020 with a simple way for breweries to share live availability and take orders online. Since then, we’ve kept listening to our customers and solving the next problem.
Today, our platform helps independent drinks makers manage their trade sales, connect with customers and get paid. They sell directly to their stockists, keeping control of their pricing and customer relationships. For pubs, bars and bottle shops, it brings discovering and ordering from different makers into one place.
Last year alone, over £50 million worth of drinks were ordered through Sellar.
But making drinks easier to buy and sell was only part of the challenge. Now, we're changing how they're delivered, too.
Sellar Distribution is building a national network of connected regional depots and specialist dray services. It enables makers to reach stockists in other regions, with orders from different producers brought together on one consolidated delivery.
We're continuing to develop our platform and expand our distribution network, with opportunities to help shape both as we grow.
A better way for great drinks to reach more people. Cheers to that.
We're a growing team tackling practical problems in an industry we care about. There's plenty to build, improve and figure out, and everyone has the opportunity to make a real impact.
Our commercial and product teams work remotely, staying connected through our virtual office and getting together for monthly team meets. Our Sellar Distribution teams are based at regional depots, working together to keep drinks moving.
We look for people who take ownership, spot what needs improving and get on with making it happen. You’ll need to make decisions when the answer isn’t obvious, adapt as things change and move quickly without letting standards slip.
That means doing the unglamorous work too, following through on commitments and taking responsibility when things go wrong. We value people who listen, act on feedback and back their teammates. We’re ambitious about what we’re building, and it takes all of us to make it work.
We’re hiring across Sellar, with a particular focus on growing Sellar Distribution.
Explore our open roles to find out where you could fit in, what you'll be doing and how to apply.