Sellar team at The Biscuit Factory in Edinburgh
Back in 2019, a mate of ours who ran a brewery told us his trade sales were, in his words, “archaic and a ball-ache.” He wasn’t wrong.
The drinks industry is still running on phone calls, spreadsheets, and the occasional fax. Craft makers are brewing world-class beer - but selling it? Still a slog.
So we built Sellar.
A better way for breweries, distilleries, and drinks makers to sell directly to the trade. Less admin, more sales, and more time for the stuff that actually matters - making proper drinks.
Together with hundreds of makers and thousands of buyers, we’re flipping an outdated system on its head. Millions in sales are already happening through Sellar - and we’re just getting started.
If you want to help keep proper beer in business and change how craft gets sold, you’re in the right place.
Let’s make a dent in the drinks world. Cheers to that.
We’re growing fast. Take a look at our current opportunities below. If you think you can help us build the future of craft drinks, let’s talk.
We don’t have a flashy HQ - we’ve got a mission.
Sellar is remote-first, with our team hanging out in Cosmos.video - think The Sims meets a taproom. Work where you work best, but the crew’s always close by.
We’re a small team taking on a massive challenge, so we move fast, learn quickly, and back each other all the way.
If you’re looking for a comfy gig with loads of hand-holding - this isn’t it.
We’re after builders.
People who take ownership, solve problems, and like figuring things out for themselves. The kind who see something that could be better and just get on with it.